Bowland Stone retail update
Bowland Stone wanted to raise their presence within garden centres. Their complete patio kits were also a product they wanted to heavily push.
Dressing the kits with vibrant graphics in an otherwise grey landscape gave their product a better stand out. The header highlighting the benefits of the kit as well as square info sheets for customers to take away with them.
We advised them to get better tie-ins by sending ‘laying experts’ along to key Bank Holiday weekends. These zealots would answer questions and have mini demos of best laying practice.
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