MedCrowd branding
We love a great idea at Blow and MedCrowd is definitely one. It is a secure online community for healthcare professionals to share expertise and is sure to be a massive success later in ‘09. Blow originated the branding which encapsulated MedCrowd with a industry related colourways and modern yet non alienating font usage. The use of the ‘O’ and the tag line created an easy to understand and recognisable brand logo.
Blow Creative also developed the accessible website (web 2.0 platform). Medical professionals span a wide demographic so Blow ensured it did not solely cater for one group and alienate others. Look out for the website coming soon…