Bowland Stone mini brochure/info pack
Whilst using imagery and layout to ensure stand out we also think about how the end-user, your potential customer, interacts.
For Bowland Stone a fold out square format was used to achieve this result. When opened each panel showcased a different product.
Inside individual square inserts greeted the recipient. These inserts could be tailored to suit the individual mailshot whether they be a business or retail customer.
The inserts also hugely reduced printing costs and allowed special offers to be updated quickly and relatively inexpensively without a complete reprint.