Okay so it seems that we have been very quiet for some time, but actually we have been so busy expanding and taking on new business it has been all hands on deck to deliver for our lovely clients. Talking of lovely new clients, we recently won a rather juicy and exciting pitch for Diageo to lead their creative design and production for their new Global Innovation Centre in London. This was a massive win for Blow up against some fierce creative competition!

In a very short space of time we have delivered a ground breaking Instore environment including a whole host of digital and online content for brands such as Smirnoff, Johnnie Walker and Gordon’s. As this is the tangible and virtual global showcase for Diageo’s brands we cannot say too much at this stage but believe us when we say it’s very exciting!

Dove Advanced Damage Diagnostic Tool

Blow Creative have been working with the Dove Global team over the past year on the creative design and activation of the new Dove Damage Therapy Comms.  We have been working hard on the origination of Global Key visuals as well as a plethora of activation creative (Print / Experiential / POS / Packaging) for Global markets. Like most of what we do on a Global level this has been under wraps for some time though you will no doubt see a great deal more on this in 2011. Look out on our site for more updates on this and other exciting Global BCC projects.

Jamaica in 3D

BCC have recently started working with the Jamaica Tourist board and we have all been dreaming about drinking rum on the beach in the glorious sunshine…

The beautiful island of Jamaica is set to star in the world’s first destination video filmed entirely in 3D! You need to sign up now to get your 3D glasses to experience this fantastic video to be released in the next month! (click here to sign up)

We are moving into our new larger offices in Clifton in the coming weeks! Watch this space!

Video Production for UK and Global Clients

At Blow Creative we do a great deal of filming, editing and video production (including 3D visualisation and animation) for a wide range of clients. This month we have been working on filming new innovations for a Global Laundry client. As ever we cannot say too much but what we can say is we had a great time filming for this unusual shoot. If you need video production either consumer/customer facing or for internal use just get in touch and we will be more than happy to help…

De'Longhi Packaging

Blow Creative developed the packaging for the UK’s first specially-blended aphrodisiac coffee.  ‘Amore del Caffé’ by De’Longhi combines a rare Indian coffee bean with essence of oyster. Shoppers were limited to just one cup at the launch due to the blend’s amorous intonations!

This new seductive blend is being offered to shoppers at luxury lingerie store Rigby & Peller in central London, and makers De’Longhi are taking no chances that it will have an immediate affect, by enforcing a one-cup-only rule.  Coffee, especially in espresso form, is a powerful aphrodisiac and more commonly used in the UK for a morning pick-me-up, than a seductive tipple. De’Longhi, (the Italian coffee experts behind Caffe Raro the world’s most expensive coffee) have teamed up with top coffee connoisseur David Cooper to launch De’Longhi’s Amore del Caffé. De’Longhi’s Amore del Caffé infuses a rare and unique coffee bean, Indian Monsooned Malabar, with luxurious oyster essence from the seas of South East Asia. Monsooned beans are very rare: left out during the monsoon season, the beans benefit from the moist rain-soaked air which circulates through the beans, giving them a smooth unique flavour with a rich body and long toffee finish.

To create the amorous blend the beans are carefully roasted to a rich dark mahogany, then, while still warm, the oyster essence is infused into the beans creating a seductive blend unlike any other. Kate Rolton at De’Longhi UK says, “With our Italian heritage we pride ourselves on being experts in coffee and felt with this unique blend, we are able to bring some tips on Italian romance and passion to UK shores. De’Longhi’s Amore del Caffé is a rich and dark coffee with the slightest hint of exquisiteness with each sip – it would be impossible not to fall in love with it.”

Nicky Clayton, Creative Director at Rigby & Peller, added: “The one cup limit is a very good idea as we expect De’Longhi’s Amore del Caffé to live up to its name – we hope the coffee will prove irresistible in its own right and raise money for a great cause.” Available for a limited period De’Longhi’s Amore del Caffé will be launched today (18th August 2010) at Rigby & Peller stores in Mayfair, Knightsbridge & Chelsea. Priced at £39 per 100g package, all proceeds will go towards Macmillan Cancer Support as part of De’Longhi’s fundraising for World’s Biggest Coffee Morning.

Bernard Matthews launches new site

UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called  ‘Change Your Meat Not Your Menu’ created by Blow Creative.

Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.

Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.

Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.

Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”

Total Management launches new site

Blow Creative have just launched Total Management’s exciting and extremely intuitive new website. The online platform delivers a professional ’shop front’ for TM but more importantly allows members to easily find and book events/experiences which automatically updates their very own personal social TM diary. This saves the TM team a great deal of time and provides a 24 hour service for their clients.

Total Management specialises in providing clients with experiences specifically tailored to meet individual requirements. Through their in-depth knowledge and dedication they deliver a breadth of services to businesses and private clients worldwide.

These range from the all encompassing event management for charity fundraisers through to the organisation of unique hospitality at some of the world’s most glittering occasions. Examples vary from the renowned Monaco Grand Prix to the elite Cannes Film Festival, MTV Awards and the Oscars Vanity Fair party.

Thier experience in the world of hospitality and substantial network of contacts enables them to offer exceptional service throughout to guarantee unparalleled event solutions and ultimately an experience to be remembered long after the event has taken place.

Check them (and our lovely creative work) out at www.total-management.co.uk

Spontex Queen of Clean

Spontex is one of the UK’s biggest cleaning product brands and have announced the winner of the ‘Queen of Clean Competition! Blow Creative designed the branding for the exciting campaign fronted by Aggie MacKenzie from C4’s How Clean Is Your House.

Helen Simpson, from Hipswell, North Yorkshire, has spent a staggering 28% of her life cleaning – totting up 9,880 hours in rubber gloves over the past 19 years.

And now Helen has fought off fierce competition from thousands of other house-proud Brits to be crowned the Spontex Queen of Clean – and celebrated her win by spending an afternoon swapping tips with TV dirt detective Aggie MacKenzie. Helen will now enjoy an all expenses paid trip for two to Switzerland the worlds cleanest country!

Another win for BCC

After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction and brand engagement. This year we are pushing these technologies even further changing the way readers engage with advertising.