HSBC Core Creative
HSBC and SBI wanted to use an image that would pull together all of the things that are great about Wimbledon the fans, the excitement, the coming together of nationalities and the legendary players. As the tennis fans queued for the event they were invited to have their faces painted and then their photos were taken. We then used all these great shots to craft an even greater one – Bjorn Borg. The finished result was a bespoke piece of art of Bjorn Borg and fans which encapsulated what Wimbledon was all about. The creative was supplied to the national papers to insert with press coverage of the event.
