Skip / Persil Animation
Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for it when we say it was good! Slick hi-res renders of clothing fibres and the laundry process landed the effectiveness of their new innovations with the global teams.
Bernard Matthews & Marco Piere White
UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called ‘Change Your Meat Not Your Menu’ created by Blow Creative.
Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.
Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.
Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.
Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”
Spontex Queen of Clean
Spontex is one of the UK’s biggest cleaning product brands and required a new brand logo for their campaign to find the ‘Queen of Clean’. Consumer activity included a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House.
Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.
Another win for Blow Creative
After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction. This year we are hopefully pushing these technologies even further for great return on investment for our clients.
Ben & Jerry's make the finals...
We are pleased to announce that this year we have two of our front cover designs nominated for The Grocer front cover of the year. Ben and Jerry’s and Surf Twilight Sensations are just two examples of the ways in which Blow Creative are pushing the boundaries with printing techniques as well as using good old teaser messages. Fingers crossed whilst we wait for the results…
Nestle Purina Sustainability Brochure
Sustainability is very important for the longevity of the planet. Subsequently it’s an extremely important part of Nestle Purina’s Corporate and Social Responsibility and they required a brochure that would be sent out to their UK and European operations. Blow Creative designed a brochure that showcased Nestle Purina’s commitment to sustainability which includes responsible fishing and efficient transportation methods.
Boxfresh catalogue and CD packaging
This season’s fashion’s fresh out of the box. A CD mailer featuring the spring summer catalogue with the Pete Fowler range tie-in.
AXE brand activation kit
Unilever need to drive consistency for brand communications across the globe. Blow Creative developed the brand communications style guide as well as a bespoke launch pack to create excitement and understanding across the business. From Austria to Dubai, Italy to Thailand the Lynx/Axe creative was extremely effective.
Bowland Stone mini brochure/info pack
Whilst using imagery and layout to ensure stand out we also think about how the end-user, your potential customer, interacts.
For Bowland Stone a fold out square format was used to achieve this result. When opened each panel showcased a different product.
Inside individual square inserts greeted the recipient. These inserts could be tailored to suit the individual mailshot whether they be a business or retail customer.
The inserts also hugely reduced printing costs and allowed special offers to be updated quickly and relatively inexpensively without a complete reprint.
Felix newspaper cover wrap and DPS feature
As part of the ‘Felix for Mayor’ campaign roadshow Blow created a 4pp cover wrap for the Cardiff Post. The warp featured insight into the campaign, consumer offers and competitions to raise brand awareness.
Mind Bubble branding
We originated and developed both the branding and web creative for Mind Bubble. It’s an exciting online collaboration community for 25-50 year old web savvy, creative and articulate women.
25-50 year olds are historically a hard market to target but incredibly important as they are the gatekeepers and decision makers for the majority of household purchases.
Mind Bubble effectively uses the online community to extract the opinions, ideas and creativity of women throughout the marketing process.
Axe/Lynx FSU
Macleans Confidence fresh breath beauty pouch
'Felix for Mayor' roadshow
Blow provide creative origination and strategic support for PR campaigns and events.
Raising brand awareness for Felix cat food was achieved by working with Purina’s PR agency and hijacking the London and local elections. The team travelled around Britain in the ‘Battle Bus’ stopping in Cardiff, Birmingham and 4 other major cities.
Once the placards were waved, the Felix statue was unveiled and the ‘Vote for more mischief’ message was hammered home.
The battle bus, rosettes, flyers, clothing, placards and a special edition of the Cardiff Post were all designed by the team at Blow.
Phipps Stone Centre's branding
Bowland Stone retail update
Bowland Stone wanted to raise their presence within garden centres. Their complete patio kits were also a product they wanted to heavily push.
Dressing the kits with vibrant graphics in an otherwise grey landscape gave their product a better stand out. The header highlighting the benefits of the kit as well as square info sheets for customers to take away with them.
We advised them to get better tie-ins by sending ‘laying experts’ along to key Bank Holiday weekends. These zealots would answer questions and have mini demos of best laying practice.
NISA pet food aisle development
HSBC Wimbledon event
HSBC and SBI wanted to use an image that would pull together all of the things that are great about Wimbledon – the fans, the excitement, the coming together of nationalities and the legendary players. As the tennis fans queued for the event they were invited to have their faces painted and in turn their photos were taken. We then used all these great shots to craft an even greater one – Bjorn Borg. The finished result was a bespoke piece of art of Bjorn Borg and fans which encapsulated what Wimbledon was all about. The creative was supplied to the national papers to insert with press coverage of the event.
Nectar brand extension
Nectar, a extremely successful points rewards organisation, and one which works with some of the biggest names around, required a brand extension for their Small Business Awards. Blow Creative developed and refined the design that will be used to support and highlight some of the UK’s best small businesses. Click here to visit the Nectar Business website
FACE Group brand extensions
Face Group came to Blow to develop brand extensions for their key specialist areas. We spent time to define and refine the consistent factors, as well as the clear differentiation of the brand extensions, for use in their communications.
Axe Ibiza competition promotion
Blow Creative originated and developed the Axe (Lynx in the UK) Summer Creative for 2009. The idea was then transposed into a targeted sales promotion with the opportunity to win a VIP trip to Ibiza.
Doritos Online
Blow Creative developed the creative for an ongoing online community of opinion leading Doritos consumers. These important consumers work directly with the brand team to test and develop new product, advertising and promotional concepts. The outputs directly fed into the new product development and promotions in 2009 and beyond.
Axe / Lynx Online
Blow Creative developed the creative for a global project for Axe – Consumer Construction Corp. This was used to develop insights to support the evolution of brand strategy and brand voice. Work was conducted by Face Group across the Globe including the UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and an academic expert forum. Output from this project has helped define a new global strategy for Axe.
Fox's Biscuits advertising
Blow developed the Fox’s Biscuit creative that highlighted one of the most important questions of our time ‘to dunk or not to dunk’.
Bottlegreen advertising