Spontex Queen of Clean
Spontex is one of the UK’s biggest cleaning product brands and required a new brand logo for their campaign to find the ‘Queen of Clean’. Consumer activity included a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House.
Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.
AXE brand activation kit
Unilever need to drive consistency for brand communications across the globe. Blow Creative developed the brand communications style guide as well as a bespoke launch pack to create excitement and understanding across the business. From Austria to Dubai, Italy to Thailand the Lynx/Axe creative was extremely effective.
Mind Bubble branding
We originated and developed both the branding and web creative for Mind Bubble. It’s an exciting online collaboration community for 25-50 year old web savvy, creative and articulate women.
25-50 year olds are historically a hard market to target but incredibly important as they are the gatekeepers and decision makers for the majority of household purchases.
Mind Bubble effectively uses the online community to extract the opinions, ideas and creativity of women throughout the marketing process.
Phipps Stone Centre's branding
Nectar brand extension
Nectar, a extremely successful points rewards organisation, and one which works with some of the biggest names around, required a brand extension for their Small Business Awards. Blow Creative developed and refined the design that will be used to support and highlight some of the UK’s best small businesses. Click here to visit the Nectar Business website
FACE Group brand extensions
Face Group came to Blow to develop brand extensions for their key specialist areas. We spent time to define and refine the consistent factors, as well as the clear differentiation of the brand extensions, for use in their communications.
Axe Core Creative
We have developed a great deal of brand style guides for some of the worlds biggest FMCG brands. We have refined this process of design development and delivery of the final guide to ensure we can meet deadlines and budgets. Whether you need us to create the guide with assets from the advertising agency or originate the whole guide we are on hand to help. For more on the subject of style guides click here.
AXE, one of the worlds best known brands, (Lynx in the UK) wanted to develop a below-the-line creative that would roll out around Europe (and subsequently Asia) for their new exclusive variant – AXE Summer.
Our brief was to originate the core creative idea and in turn develop a brand style guide that would be used from Austria to Dubai. Blow delivered a high impact visual creative with an engaging strap line making AXE ‘your passport to an endless summer’. This in turn is optionally supported by a competition with a chance to Win a VIP trip to Ibiza and a bespoke AXE passport give away.
From idea origination all the way through to production of key materials Blow were able to
make this an AXE Summer
to remember.