After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction. This year we are hopefully pushing these technologies even further for great return on investment for our clients.
We are pleased to announce that this year we have two of our front cover designs nominated for The Grocer front cover of the year. Ben and Jerry’s and Surf Twilight Sensations are just two examples of the ways in which Blow Creative are pushing the boundaries with printing techniques as well as using good old teaser messages. Fingers crossed whilst we wait for the results…
Blow provide creative origination and strategic support for PR campaigns and events.
Raising brand awareness for Felix cat food was achieved by working with Purina’s PR agency and hijacking the London and local elections. The team travelled around Britain in the ‘Battle Bus’ stopping in Cardiff, Birmingham and 4 other major cities.
Once the placards were waved, the Felix statue was unveiled and the ‘Vote for more mischief’ message was hammered home.
The battle bus, rosettes, flyers, clothing, placards and a special edition of the Cardiff Post were all designed by the team at Blow.
HSBC and SBI wanted to use an image that would pull together all of the things that are great about Wimbledon – the fans, the excitement, the coming together of nationalities and the legendary players. As the tennis fans queued for the event they were invited to have their faces painted and in turn their photos were taken. We then used all these great shots to craft an even greater one – Bjorn Borg. The finished result was a bespoke piece of art of Bjorn Borg and fans which encapsulated what Wimbledon was all about. The creative was supplied to the national papers to insert with press coverage of the event.
Blow developed the Fox’s Biscuit creative that highlighted one of the most important questions of our time ‘to dunk or not to dunk’.
We have developed a great deal of brand style guides for some of the worlds biggest FMCG brands. We have refined this process of design development and delivery of the final guide to ensure we can meet deadlines and budgets. Whether you need us to create the guide with assets from the advertising agency or originate the whole guide we are on hand to help. For more on the subject of style guides click here.
AXE, one of the worlds best known brands, (Lynx in the UK) wanted to develop a below-the-line creative that would roll out around Europe (and subsequently Asia) for their new exclusive variant – AXE Summer.
Our brief was to originate the core creative idea and in turn develop a brand style guide that would be used from Austria to Dubai. Blow delivered a high impact visual creative with an engaging strap line making AXE ‘your passport to an endless summer’. This in turn is optionally supported by a competition with a chance to Win a VIP trip to Ibiza and a bespoke AXE passport give away.
From idea origination all the way through to production of key materials Blow were able to make this an AXE Summer to remember.