Dove Instore POS 3D Visualisation

Blow Creative undertake a great deal of ‘real life’ 3D visualisation (CGI) creative  projects. Dove needed a number of of Impactful POS materials developed and wanted to show how they would look in-situe. BCC stepped up to the mark to deliver a real life 3D visualisation of the entire store environment and the Dove lovely POS.

Coffee Packaging for De'Longhi

Blow Creative developed the packaging for the UK’s first specially-blended aphrodisiac coffee.  ‘Amore del Caffé’ by De’Longhi combines a rare Indian coffee bean with essence of oyster. Shoppers were limited to just one cup at the launch due to the blend’s amorous intonations!

This new seductive blend is being offered to shoppers at luxury lingerie store Rigby & Peller in central London, and makers De’Longhi are taking no chances that it will have an immediate affect, by enforcing a one-cup-only rule.  Coffee, especially in espresso form, is a powerful aphrodisiac and more commonly used in the UK for a morning pick-me-up, than a seductive tipple. De’Longhi, (the Italian coffee experts behind Caffe Raro the world’s most expensive coffee) have teamed up with top coffee connoisseur David Cooper to launch De’Longhi’s Amore del Caffé. De’Longhi’s Amore del Caffé infuses a rare and unique coffee bean, Indian Monsooned Malabar, with luxurious oyster essence from the seas of South East Asia. Monsooned beans are very rare: left out during the monsoon season, the beans benefit from the moist rain-soaked air which circulates through the beans, giving them a smooth unique flavour with a rich body and long toffee finish.

To create the amorous blend the beans are carefully roasted to a rich dark mahogany, then, while still warm, the oyster essence is infused into the beans creating a seductive blend unlike any other. Kate Rolton at De’Longhi UK says, “With our Italian heritage we pride ourselves on being experts in coffee and felt with this unique blend, we are able to bring some tips on Italian romance and passion to UK shores. De’Longhi’s Amore del Caffé is a rich and dark coffee with the slightest hint of exquisiteness with each sip – it would be impossible not to fall in love with it.”

Nicky Clayton, Creative Director at Rigby & Peller, added: “The one cup limit is a very good idea as we expect De’Longhi’s Amore del Caffé to live up to its name – we hope the coffee will prove irresistible in its own right and raise money for a great cause.” Available for a limited period De’Longhi’s Amore del Caffé will be launched today (18th August 2010) at Rigby & Peller stores in Mayfair, Knightsbridge & Chelsea. Priced at £39 per 100g package, all proceeds will go towards Macmillan Cancer Support as part of De’Longhi’s fundraising for World’s Biggest Coffee Morning.

Skip / Persil Animation

Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for it when we say it was good! Slick hi-res renders of clothing fibres and the laundry process landed the effectiveness of their new innovations with the global teams.

Bernard Matthews & Marco Piere White

UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called  ‘Change Your Meat Not Your Menu’ created by Blow Creative.

Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.

Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.

Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.

Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”

Spontex Queen of Clean

Spontex is one of the UK’s biggest cleaning product brands and required a new brand logo for their campaign to find the ‘Queen of Clean’. Consumer activity included a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House.

Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.

Another win for Blow Creative

After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction. This year we are hopefully pushing these technologies even further for great return on investment for our clients.

Ben & Jerry's make the finals...

We are pleased to announce that this year we have two of our front cover designs nominated for The Grocer front cover of the year. Ben and Jerry’s and Surf Twilight Sensations are just two examples of the ways in which Blow Creative are pushing the boundaries with printing techniques as well as using good old teaser messages. Fingers crossed whilst we wait for the results…

3D Visualisation

Blow Creative create high-spec 3D visuals and walk-throughs for a whole host of clients not just in the FMCG sector. We are extremely flexible and can take on the most bespoke briefs developed to the highest standards…

Nestle Purina Sustainability Brochure

Sustainability is very important for the longevity of the planet. Subsequently it’s an extremely important part of Nestle Purina’s Corporate and Social Responsibility and they required a brochure that would be sent out to their UK and European operations. Blow Creative designed a brochure that showcased Nestle Purina’s commitment to sustainability which includes responsible fishing and efficient transportation methods.

Boxfresh catalogue and CD packaging

This season’s fashion’s fresh out of the box. A CD mailer featuring the spring summer catalogue with the Pete Fowler range tie-in.