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<channel>
	<title>Blow Creative &#187; instore</title>
	<atom:link href="http://www.blowcreative.co.uk/category/fmcg/instore-fmcg/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blowcreative.co.uk</link>
	<description>Creative Communications</description>
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		<title>Dove Instore 3D Visualisation</title>
		<link>http://www.blowcreative.co.uk/2010/10/dove-instore/</link>
		<comments>http://www.blowcreative.co.uk/2010/10/dove-instore/#comments</comments>
		<pubDate>Mon, 18 Oct 2010 15:10:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[3D Visualisation]]></category>
		<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[3d visualisation]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[POS]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=2265</guid>
		<description><![CDATA[Blow Creative undertake a great deal of &#8216;real life&#8217; 3D visualisation (CGI) creative  projects. Dove needed a number of of Impactful POS materials developed and wanted to show how they would look in-situe. BCC stepped up to the mark to deliver a real life 3D visualisation of the entire store environment and the Dove lovely [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2332" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2332" title="blowCreativeFMCG3DvisualisationDoveInstore18102010" src="http://www.blowcreative.co.uk/wp-content/uploads/2010/10/blowCreativeFMCG3DvisualisationDoveInstore181020101-525x349.jpg" alt="Dove Instore POS 3D visualisation" width="525" height="349" /><p class="wp-caption-text">Dove Instore POS 3D Visualisation</p></div>
<p>Blow Creative undertake a great deal of &#8216;real life&#8217; 3D visualisation (<acronym title="Common Gateway Interface">CGI</acronym>) creative  projects. Dove needed a number of of Impactful POS materials developed and wanted to show how they would look in-situe. BCC stepped up to the mark to deliver a real life 3D visualisation of the entire store environment and the Dove lovely POS.</p>
<p><br class="spacer_" /></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Axe/Lynx FSU</title>
		<link>http://www.blowcreative.co.uk/2009/09/axelynx-fsu/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/axelynx-fsu/#comments</comments>
		<pubDate>Tue, 22 Sep 2009 09:45:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[FSU]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1630</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_1991" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-1991" title="blowCreativeFMCGInstoreAxeLynx0211" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreAxeLynx0211-525x349.jpg" alt="Axe/Lynx FSU" width="525" height="349" /><p class="wp-caption-text">Axe/Lynx FSU</p></div>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/axelynx-fsu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bowland Stone retail update</title>
		<link>http://www.blowcreative.co.uk/2009/09/bowland-stone-retail-update/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/bowland-stone-retail-update/#comments</comments>
		<pubDate>Sun, 20 Sep 2009 14:43:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=2032</guid>
		<description><![CDATA[Bowland Stone wanted to raise their presence within garden centres. Their complete patio kits were also a product they wanted to heavily push. 
 Dressing the kits with vibrant graphics in an otherwise grey landscape gave their product a better stand out. The header highlighting the benefits of the kit as well as square info [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2033" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2033" title="blowCreativeFMCGInstoreBowland0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/11/blowCreativeFMCGInstoreBowland0311-525x349.jpg" alt="Bowland Stone retail update" width="525" height="349" /><p class="wp-caption-text">Bowland Stone retail update</p></div>
<p>Bowland Stone wanted to raise their presence within garden centres. Their complete patio kits were also a product they wanted to heavily push. <br />
 Dressing the kits with vibrant graphics in an otherwise grey landscape gave their product a better stand out. The header highlighting the benefits of the kit as well as square info sheets for customers to take away with them.</p>
<p>We advised them to get better tie-ins by sending ‘laying experts’ along to key Bank Holiday weekends. These zealots would answer questions and have mini demos of best laying practice.</p>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/bowland-stone-retail-update/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>NISA pet food aisle development</title>
		<link>http://www.blowcreative.co.uk/2009/09/nisa-pet-food-aisle-development/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/nisa-pet-food-aisle-development/#comments</comments>
		<pubDate>Sat, 19 Sep 2009 14:13:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Pet food]]></category>
		<category><![CDATA[Purina]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=2024</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_2028" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2028" title="blowCreativeFMCGInstoreNisa0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreNisa0311-525x349.jpg" alt="NISA pet food aisle development" width="525" height="349" /><p class="wp-caption-text">NISA pet food aisle development</p></div>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/nisa-pet-food-aisle-development/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Axe Ibiza competition promotion</title>
		<link>http://www.blowcreative.co.uk/2009/09/axe-competition/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/axe-competition/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:50:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Ibiza]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[Sales Promotion]]></category>
		<category><![CDATA[VIP]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1186</guid>
		<description><![CDATA[Blow Creative originated and developed the Axe (Lynx in the UK) Summer Creative for 2009. The idea was then transposed into a targeted sales promotion with the opportunity to win a VIP trip to Ibiza.]]></description>
			<content:encoded><![CDATA[<div id="attachment_2006" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2006" title="blowCreativeFMCGInstoreAxeLynxLeaflet0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreAxeLynxLeaflet0311-525x349.jpg" alt="Axe Ibiza competition promotion" width="525" height="349" /><p class="wp-caption-text">Axe Ibiza competition promotion</p></div>
<p>Blow Creative originated and developed the Axe (Lynx in the <acronym title="United Kingdom">UK</acronym>) Summer Creative for 2009. The idea was then transposed into a targeted sales promotion with the opportunity to win a VIP trip to Ibiza.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sure &#8216;Duo&#8217; creative and FSU</title>
		<link>http://www.blowcreative.co.uk/2009/09/sure-fsu/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/sure-fsu/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:34:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[FSU]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[Sure]]></category>
		<category><![CDATA[Unilever]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1158</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_2011" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2011" title="blowCreativeFMCGInstoreSure0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreSure03111-525x349.jpg" alt="Sure 'Duo' creative FSU" width="525" height="349" /><p class="wp-caption-text">Sure &#39;Duo&#39; creative and FSU</p></div>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/sure-fsu/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Fox&#8217;s Biscuits Coupons</title>
		<link>http://www.blowcreative.co.uk/2009/09/foxs-biscuits-coupons/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/foxs-biscuits-coupons/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:32:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Coupons]]></category>
		<category><![CDATA[Fox's Biscuits]]></category>
		<category><![CDATA[Morphy Richards]]></category>
		<category><![CDATA[Sales Promotion]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1154</guid>
		<description><![CDATA[At Blow it&#8217;s not only the &#8216;big idea&#8217; that we concern ourselves with. All activations, however seemingly small, still get the same level of attention to detail. Understanding coupons, barcode protocols, mailers and mail handling competitions through PO box addresses are all part of our service offering.]]></description>
			<content:encoded><![CDATA[<div id="attachment_2015" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2015" title="blowCreativeFMCGInstoreFox's0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreFoxs03111-525x349.jpg" alt="Fox's Biscuits coupons" width="525" height="349" /><p class="wp-caption-text">Fox&#39;s Biscuits coupons</p></div>
<p>At Blow it&#8217;s not only the &#8216;big idea&#8217; that we concern ourselves with. All activations, however seemingly small, still get the same level of attention to detail. Understanding coupons, barcode protocols, mailers and mail handling competitions through PO box addresses are all part of our service offering.</p>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/foxs-biscuits-coupons/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Go-Cat instore pallet</title>
		<link>http://www.blowcreative.co.uk/2009/09/go-cat-instore-pallet/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/go-cat-instore-pallet/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:27:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Go-Cat]]></category>
		<category><![CDATA[Nestle Purina]]></category>
		<category><![CDATA[Pallet wrap]]></category>
		<category><![CDATA[POS]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1146</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_2018" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2018" title="blowCreativeFMCGInstoreGo-Cat0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreGo-Cat0311-525x349.jpg" alt="Go-Cat instore pallet" width="525" height="349" /><p class="wp-caption-text">Go-Cat instore pallet</p></div>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/go-cat-instore-pallet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Bakers instore POS</title>
		<link>http://www.blowcreative.co.uk/2009/09/bakers-instore/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/bakers-instore/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:25:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Bakers]]></category>
		<category><![CDATA[Gravity feed Unit]]></category>
		<category><![CDATA[POS]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1142</guid>
		<description><![CDATA[Gravity feed unit (GFU) for some &#8216;doggylicious&#8217; product placement]]></description>
			<content:encoded><![CDATA[<div id="attachment_2022" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2022" title="blowCreativeFMCGInstoreBakers0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreBakers0311-525x349.jpg" alt="Bakers instore POS" width="525" height="349" /><p class="wp-caption-text">Bakers instore POS</p></div>
<p>Gravity feed unit (GFU) for some &#8216;doggylicious&#8217; product placement</p>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/bakers-instore/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>AXE/Lynx gravity fed shelf tray</title>
		<link>http://www.blowcreative.co.uk/2009/09/lynx-gravity-fed-shelf-tray/</link>
		<comments>http://www.blowcreative.co.uk/2009/09/lynx-gravity-fed-shelf-tray/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 16:20:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[instore]]></category>
		<category><![CDATA[Axe]]></category>
		<category><![CDATA[Lynx]]></category>
		<category><![CDATA[POS]]></category>
		<category><![CDATA[Shelf Tray]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=1624</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<div id="attachment_2030" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2030" title="blowCreativeFMCGInstoreAxeLynxPermTray0311" src="http://www.blowcreative.co.uk/wp-content/uploads/2009/09/blowCreativeFMCGInstoreAxeLynxPermTray0311-525x349.jpg" alt="AXE/Lynx gravity fed shelf tray" width="525" height="349" /><p class="wp-caption-text">AXE/Lynx gravity fed shelf tray</p></div>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2009/09/lynx-gravity-fed-shelf-tray/feed/</wfw:commentRss>
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