Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for it when we say it was good! Slick hi-res renders of clothing fibres and the laundry process landed the effectiveness of their new innovations with the global teams.
UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called ‘Change Your Meat Not Your Menu’ created by Blow Creative.
Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.
Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.
Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.
Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”
Spontex is one of the UK’s biggest cleaning product brands and required a new brand logo for their campaign to find the ‘Queen of Clean’. Consumer activity included a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House.
Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.
Blow Creative developed the creative for a global project for Axe – Consumer Construction Corp. This was used to develop insights to support the evolution of brand strategy and brand voice. Work was conducted by Face Group across the Globe including the UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and an academic expert forum. Output from this project has helped define a new global strategy for Axe.
Face Group briefed Blow to develop a creative for their website that would encapsulate their unique service offering – Co-creation. Blow brainstormed a number of ideas and then moved to develop and refine the chosen route of an ‘air-fix kit’. This analogy fitted perfectly with the Face brand proposition and the website is truly impactful and refreshing.
Microsoft required a ‘web gateway’ for a strategically targeted youth demographic as they wanted to showcase their key services including E-mail, Mobile, Storage and Social Networking. We worked with Face to engage with consumers and develop a highly accessible and interactive website.Opens a new tab/windowOpens a new tab/windowOpens a new tab/window http://www.windowslivelounge.co.uk/