Skip / Persil Animation

Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for it when we say it was good! Slick hi-res renders of clothing fibres and the laundry process landed the effectiveness of their new innovations with the global teams.

Total Management Online

Total Management’s exciting and extremely intuitive new website is set to take the company to new levels. The online platform delivers a professional ’shop front’ for TM but more importantly allows members to easily find and book events/experiences which automatically updates their very own personal social TM diary. This saves the TM team a great deal of time and provides a 24 hour service for their clients.

Total Management specialises in providing clients with experiences specifically tailored to meet individual requirements. Through their in-depth knowledge and dedication they deliver a breadth of services to businesses and private clients worldwide.

These range from the all encompassing event management for charity fundraisers through to the organisation of unique hospitality at some of the world’s most glittering occasions. Examples vary from the renowned Monaco Grand Prix to the elite Cannes Film Festival, MTV Awards and the Oscars Vanity Fair party.

Thier experience in the world of hospitality and substantial network of contacts enables them to offer exceptional service throughout to guarantee unparalleled event solutions and ultimately an experience to be remembered long after the event has taken place.

Check them (and our lovely creative work) out at www.total-management.co.uk

Bernard Matthews & Marco Piere White

UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called  ‘Change Your Meat Not Your Menu’ created by Blow Creative.

Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.

Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.

Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.

Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”

Bernard Matthews launches new site

UK families are being encouraged to make turkey the meat of choice in their kitchens with the launch of the new campaign, led online, called  ‘Change Your Meat Not Your Menu’ created by Blow Creative.

Change Your Meat Not Your Menu aims to inspire cooks and in particular Mums to swap to turkey in their weekly meal planner.

Celebrity chef, Marco Pierre White will front the campaign alongside Olympic gold medallist, Rebecca Romero and nutritionist, Dr Carrie Ruxton. Collectively known as the “Talking Turkey Taskforce”, the trio today launched www.ChangeYourMeatNotYourMenu.co.uk.

Supported by turkey company, Bernard Matthews Farms, the site shows users just how simple it is to swap to turkey with cooking tips, recipe suggestions, nutritional information and active lifestyle hints. An interactive “sat-fat calculator” can help families calculate how much they can reduce the saturated fat in their diet just by swapping their usual meat for turkey, once or twice a week.

Marco explains why he is encouraging the nation to eat more turkey stating,
“Turkey is the nation’s favourite roast on the most important family day of the year, so why not all year round? Turkey has more flavour, more texture than chicken, but for many the only association with turkey is Christmas or Easter, which is down to tradition and nostalgia.”

Total Management launches new site

Blow Creative have just launched Total Management’s exciting and extremely intuitive new website. The online platform delivers a professional ’shop front’ for TM but more importantly allows members to easily find and book events/experiences which automatically updates their very own personal social TM diary. This saves the TM team a great deal of time and provides a 24 hour service for their clients.

Total Management specialises in providing clients with experiences specifically tailored to meet individual requirements. Through their in-depth knowledge and dedication they deliver a breadth of services to businesses and private clients worldwide.

These range from the all encompassing event management for charity fundraisers through to the organisation of unique hospitality at some of the world’s most glittering occasions. Examples vary from the renowned Monaco Grand Prix to the elite Cannes Film Festival, MTV Awards and the Oscars Vanity Fair party.

Thier experience in the world of hospitality and substantial network of contacts enables them to offer exceptional service throughout to guarantee unparalleled event solutions and ultimately an experience to be remembered long after the event has taken place.

Check them (and our lovely creative work) out at www.total-management.co.uk

Spontex Queen of Clean

Spontex is one of the UK’s biggest cleaning product brands and required a new brand logo for their campaign to find the ‘Queen of Clean’. Consumer activity included a nationwide search for the UK’s ‘Queen of Clean’, fronted by Aggie MacKenzie from C4’s How Clean Is Your House.

Based in Worcestershire, Spontex designs, produces and sells a wide range of domestic cleaning products covering all aspects of cleaning including mopping, scouring, dusting and washing up.

Spontex Queen of Clean

Spontex is one of the UK’s biggest cleaning product brands and have announced the winner of the ‘Queen of Clean Competition! Blow Creative designed the branding for the exciting campaign fronted by Aggie MacKenzie from C4’s How Clean Is Your House.

Helen Simpson, from Hipswell, North Yorkshire, has spent a staggering 28% of her life cleaning – totting up 9,880 hours in rubber gloves over the past 19 years.

And now Helen has fought off fierce competition from thousands of other house-proud Brits to be crowned the Spontex Queen of Clean – and celebrated her win by spending an afternoon swapping tips with TV dirt detective Aggie MacKenzie. Helen will now enjoy an all expenses paid trip for two to Switzerland the worlds cleanest country!

Another win for BCC

After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction and brand engagement. This year we are pushing these technologies even further changing the way readers engage with advertising.

Another win for Blow Creative

After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction. This year we are hopefully pushing these technologies even further for great return on investment for our clients.

New Media Age

Mindbubble, branding and web creative developed by BCC,  is Face Group’s online co-creation community for the historically challenging to target 25-50 female market. The innovative tool was included in a very informative article on the New Media Age website earlier this month. It included Mindbubble as an example of an effective tool that brands can use to collaborate and connect with their consumers, something we at BCC strongly believe is the future for brand development.

The article discusses strong examples of how brands are successfully using all sorts of social networks and communities to close the void between themselves and their target market:

Other FMCG brands are experimenting with tapping into third-party communities. Mindbubble, an online community aimed at women aged 25 to 50, was launched in May 2009 by co-creation agency Face, allowing collaboration with brands on product development and marketing.

Aquafresh, Boots, Comfort and Surf have been involved in piloting the concept. “It provides a platform for exploring ideas more dynamically, building on consumer feedback iteratively with input from various people internally as well,” says Joel Dawson, head of digital marketing at Boots UK. “This approach has proved to be a useful tool for product innovation and has provided us with a number of ideas which are currently being brought to market.

To see the full article click here