2-in-1 Persil & Comfort
Comfort and Persil came together for a combined product relaunch. The previous creative featured ‘Bunny' in a washing drum but on reflection by the client didn’t effectively land the efficacy or freshness of the product. Blow were tasked at revisiting the concept and after brainstorming ideas landed the final creative. 'Bunny' was still the hero but this time wearing a beautifully scented flower, and looking out onto a fresh, spring garden. Just the elements you need for the cleanest, freshest smelling laundry all landed in one creative.