Now eat yer greens!
Now in its eighth year, Blow Creative’s latest Christmas gift tin, ‘Bristol Sprouts’, showcases the Clifton-based studio’s sense of humour, its eye for a strong concept and design execution, and, of course, its appreciation of a tasty chocolate truffle!
The idea for a client mail-out in the form of a tin began in 2009, when the studio created a parody of the famous Campbell’s soup tin. Each festive season since has seen a new take on a canned classic. Each year, the tins include a snippet of the year’s work highlights, plus a tasty treat.
For 2016, the team at Blow decided they wanted to extend the idea a little further and, while retaining the tin, they decided to move away from leaning on iconic packaging designs as their influence.
Blow’s Creative Director, Nicholas Feurtado, said, “At first, it was just a bit of fun. And of course it still is, that’s the point, but this year we wanted to craft something in our own right.
“We’re proud of our Bristol roots and our home city’s always had a part to play in each year’s concept, as does a Christmas related food, so Bristol Sprouts felt very appropriate. And in light of Brexit moving us away from Brussels, we also wanted to reclaim sprouts as our own!”
The golden tin’s label artwork, which features some of Bristol most iconic destinations SS Great Britain and Clifton Suspension Bridge, plus subtle reference to its cultural gems, Banksy, Massive Attack and Wallace & Gromit, has a traditional, joyous feel and has been hot gold foil block printed.
Inside, as well as a pack of Bristol sprouts, which are in fact delicious green coated chocolate truffles, the tin features a greetings card with festive message and case studies of some of the agency’s favourite work from 2016. Included is the off-trade sales promotion for William Grant & Son’s Whisky brand, Kininvie, and the UK launch video created for General Mills’ Parampara Spice Kits.
“A lot of the work we do, although all FMCG, is at the innovation stage, so, exciting as that is, we can’t shout about all we do!” said Tony Steadman, Client Services Director, “But we’re proud of all the work produce.”
As well as sending out the tins to its existing client base, the agency sees it as a good opportunity to flex its creative muscles in front of other desirable clients.
“We have such a strong track-record with some of the most trusted household brands in the UK, so we see Christmas as a good opportunity to have a bit of fun and show others what we’re capable of,” Said Tony. “You never know, the season of goodwill might just bring us a few gifts too!”