New Media Age

Mindbubble, branding and web creative developed by BCC,  is Face Group’s online co-creation community for the historically challenging to target 25-50 female market. The innovative tool was included in a very informative article on the New Media Age website earlier this month. It included Mindbubble as an example of an effective tool that brands can use to collaborate and connect with their consumers, something we at BCC strongly believe is the future for brand development.

The article discusses strong examples of how brands are successfully using all sorts of social networks and communities to close the void between themselves and their target market:

Other FMCG brands are experimenting with tapping into third-party communities. Mindbubble, an online community aimed at women aged 25 to 50, was launched in May 2009 by co-creation agency Face, allowing collaboration with brands on product development and marketing.

Aquafresh, Boots, Comfort and Surf have been involved in piloting the concept. “It provides a platform for exploring ideas more dynamically, building on consumer feedback iteratively with input from various people internally as well,” says Joel Dawson, head of digital marketing at Boots UK. “This approach has proved to be a useful tool for product innovation and has provided us with a number of ideas which are currently being brought to market.

To see the full article click here

MedCrowd Website

We love a great idea at Blow and MedCrowd is definitely one. It is a secure online community for healthcare professionals to share expertise and is sure to be a massive success later in ‘09. Blow originated the branding and developed the easily accessible website (web 2.0 platform). Medical professionals span a wide demographic so Blow ensured it did not solely cater for one group and alienate others. Look out for the website coming soon…

http://www.medcrowd.com/

Doritos Online

Blow Creative developed the creative for an ongoing online community of opinion leading Doritos consumers. These important consumers work directly with the brand team to test and develop new product, advertising and promotional concepts. The outputs directly fed into the new product development and promotions in 2009 and beyond.

Axe / Lynx Online

Blow Creative developed the creative for a global project for Axe – Consumer Construction Corp. This was used to develop insights to support the evolution of brand strategy and brand voice.  Work was conducted by Face Group across the Globe including the UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and an academic expert forum. Output from this project has helped define a new global strategy for Axe.