Blow Creative have been working with the Dove Global team over the past year on the creative design and activation of the new Dove Damage Therapy Comms. We have been working hard on the origination of Global Key visuals as well as a plethora of activation creative (Print / Experiential / POS / Packaging) for Global markets. Like most of what we do on a Global level this has been under wraps for some time though you will no doubt see a great deal more on this in 2011. Look out on our site for more updates on this and other exciting Global BCC projects.
Posts Tagged ‘ Creative ’
Blow Creative undertake a great deal of ‘real life’ 3D visualisation (CGI) creative projects. Dove needed a number of of Impactful POS materials developed and wanted to show how they would look in-situe. BCC stepped up to the mark to deliver a real life 3D visualisation of the entire store environment and the Dove lovely POS.
After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction and brand engagement. This year we are pushing these technologies even further changing the way readers engage with advertising.