De'Longhi Packaging
Blow Creative developed the packaging for the UK’s first specially-blended aphrodisiac coffee. ‘Amore del Caffé’ by De’Longhi combines a rare Indian coffee bean with essence of oyster. Shoppers were limited to just one cup at the launch due to the blend’s amorous intonations!
This new seductive blend is being offered to shoppers at luxury lingerie store Rigby & Peller in central London, and makers De’Longhi are taking no chances that it will have an immediate affect, by enforcing a one-cup-only rule. Coffee, especially in espresso form, is a powerful aphrodisiac and more commonly used in the UK for a morning pick-me-up, than a seductive tipple. De’Longhi, (the Italian coffee experts behind Caffe Raro the world’s most expensive coffee) have teamed up with top coffee connoisseur David Cooper to launch De’Longhi’s Amore del Caffé. De’Longhi’s Amore del Caffé infuses a rare and unique coffee bean, Indian Monsooned Malabar, with luxurious oyster essence from the seas of South East Asia. Monsooned beans are very rare: left out during the monsoon season, the beans benefit from the moist rain-soaked air which circulates through the beans, giving them a smooth unique flavour with a rich body and long toffee finish.
To create the amorous blend the beans are carefully roasted to a rich dark mahogany, then, while still warm, the oyster essence is infused into the beans creating a seductive blend unlike any other. Kate Rolton at De’Longhi UK says, “With our Italian heritage we pride ourselves on being experts in coffee and felt with this unique blend, we are able to bring some tips on Italian romance and passion to UK shores. De’Longhi’s Amore del Caffé is a rich and dark coffee with the slightest hint of exquisiteness with each sip – it would be impossible not to fall in love with it.”
Nicky Clayton, Creative Director at Rigby & Peller, added: “The one cup limit is a very good idea as we expect De’Longhi’s Amore del Caffé to live up to its name – we hope the coffee will prove irresistible in its own right and raise money for a great cause.” Available for a limited period De’Longhi’s Amore del Caffé will be launched today (18th August 2010) at Rigby & Peller stores in Mayfair, Knightsbridge & Chelsea. Priced at £39 per 100g package, all proceeds will go towards Macmillan Cancer Support as part of De’Longhi’s fundraising for World’s Biggest Coffee Morning.
