'Felix for Mayor' roadshow
Blow provide creative origination and strategic support for PR campaigns and events.
Raising brand awareness for Felix cat food was achieved by working with Purina’s PR agency and hijacking the London and local elections. The team travelled around Britain in the ‘Battle Bus’ stopping in Cardiff, Birmingham and 4 other major cities.
Once the placards were waved, the Felix statue was unveiled and the ‘Vote for more mischief’ message was hammered home.
The battle bus, rosettes, flyers, clothing, placards and a special edition of the Cardiff Post were all designed by the team at Blow.
