New Media Age

Mindbubble, branding and web creative developed by BCC,  is Face Group’s online co-creation community for the historically challenging to target 25-50 female market. The innovative tool was included in a very informative article on the New Media Age website earlier this month. It included Mindbubble as an example of an effective tool that brands can use to collaborate and connect with their consumers, something we at BCC strongly believe is the future for brand development.

The article discusses strong examples of how brands are successfully using all sorts of social networks and communities to close the void between themselves and their target market:

Other FMCG brands are experimenting with tapping into third-party communities. Mindbubble, an online community aimed at women aged 25 to 50, was launched in May 2009 by co-creation agency Face, allowing collaboration with brands on product development and marketing.

Aquafresh, Boots, Comfort and Surf have been involved in piloting the concept. “It provides a platform for exploring ideas more dynamically, building on consumer feedback iteratively with input from various people internally as well,” says Joel Dawson, head of digital marketing at Boots UK. “This approach has proved to be a useful tool for product innovation and has provided us with a number of ideas which are currently being brought to market.

To see the full article click here

Face Group Website

Face Group briefed Blow to develop a creative for their website that would encapsulate their unique service offering – Co-creation. Blow brainstormed a number of ideas and then moved to develop and refine the chosen route of an ‘air-fix kit’. This analogy fitted perfectly with the Face brand proposition and the website is truly impactful and refreshing.

www.facegroup.co.uk

Face Group

“We have worked with Blow on a great deal of projects from Online to Events and Branding to Advertising. We have a close relationship with them as they are the perfect partner to provide creative design support on a wide range of projects and media platforms. The Blow team is always very proactive and timely reactive which is perfect when budgets are tight and you are up against it.

Daniel Tompsett, Account Director @ Face Group

Face Group event stand creative

Face Group required a large format banner that would be cost effective, easy to assemble and highly impactful at exhibitions. We developed the creative idea and style to really bring this to life. This creative was used in other advertising to drive a clear consistent message.

Mind Bubble brochures

We originated and developed both the branding, web creative and brochures for Mind Bubble. Its an exciting online collaboration community for 25-50 year old web savvy, creative and articulate women.
They are historically a hard market to target but incredibly important as the gatekeepers and decision makers for the majority of household purchases.
Mind Bubble effectively extracts the opinions, ideas and creativity of women throughout the marketing process.

FACE Group brand extensions

Face Group came to Blow to develop brand extensions for their key specialist areas. We spent time to define and refine the consistent factors, as well as the clear differentiation of the brand extensions, for use in their communications.

Headbox Insight event show stand

The Insight show was a platform for Headbox to be introduced to a wider client base.

Initially starting with an advert in the pre-show brochure it was followed at the stand by a showreel on plasma screens, handouts and follow up email campaign.