New Media Age

Mindbubble, branding and web creative developed by BCC,  is Face Group’s online co-creation community for the historically challenging to target 25-50 female market. The innovative tool was included in a very informative article on the New Media Age website earlier this month. It included Mindbubble as an example of an effective tool that brands can use to collaborate and connect with their consumers, something we at BCC strongly believe is the future for brand development.

The article discusses strong examples of how brands are successfully using all sorts of social networks and communities to close the void between themselves and their target market:

Other FMCG brands are experimenting with tapping into third-party communities. Mindbubble, an online community aimed at women aged 25 to 50, was launched in May 2009 by co-creation agency Face, allowing collaboration with brands on product development and marketing.

Aquafresh, Boots, Comfort and Surf have been involved in piloting the concept. “It provides a platform for exploring ideas more dynamically, building on consumer feedback iteratively with input from various people internally as well,” says Joel Dawson, head of digital marketing at Boots UK. “This approach has proved to be a useful tool for product innovation and has provided us with a number of ideas which are currently being brought to market.

To see the full article click here

Boxfresh catalogue and CD packaging

This season’s fashion’s fresh out of the box. A CD mailer featuring the spring summer catalogue with the Pete Fowler range tie-in.

AXE brand activation kit

Unilever need to drive consistency for brand communications across the globe. Blow Creative developed the brand communications style guide as well as a bespoke launch pack to create excitement and understanding across the business. From Austria to Dubai, Italy to Thailand the Lynx/Axe creative was extremely effective.

Bowland Stone mini brochure/info pack

Whilst using imagery and layout to ensure stand out we also think about how the end-user, your potential customer, interacts.

For Bowland Stone a fold out square format was used to achieve this result. When opened each panel showcased a different product.
Inside individual square inserts greeted the recipient. These inserts could be tailored to suit the individual mailshot whether they be a business or retail customer.
The inserts also hugely reduced printing costs and allowed special offers to be updated quickly and relatively inexpensively without a complete reprint.

Mind Bubble branding

We originated and developed both the branding and web creative for Mind Bubble. It’s an exciting online collaboration community for 25-50 year old web savvy, creative and articulate women.

25-50 year olds are historically a hard market to target but incredibly important as they are the gatekeepers and decision makers for the majority of household purchases.

Mind Bubble effectively uses the online community to extract the opinions, ideas and creativity of women throughout the marketing process.

http://www.mindbubble.com/

Phipps Stone Centre's branding

Bowland Stone retail update

Bowland Stone wanted to raise their presence within garden centres. Their complete patio kits were also a product they wanted to heavily push.
Dressing the kits with vibrant graphics in an otherwise grey landscape gave their product a better stand out. The header highlighting the benefits of the kit as well as square info sheets for customers to take away with them.

We advised them to get better tie-ins by sending ‘laying experts’ along to key Bank Holiday weekends. These zealots would answer questions and have mini demos of best laying practice.