<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Blow Creative &#187; Innovation</title>
	<atom:link href="http://www.blowcreative.co.uk/tag/innovation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.blowcreative.co.uk</link>
	<description>Creative Communications</description>
	<lastBuildDate>Tue, 06 Sep 2011 16:07:47 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Skip/Persil Animations</title>
		<link>http://www.blowcreative.co.uk/2010/07/skippersil-animations/</link>
		<comments>http://www.blowcreative.co.uk/2010/07/skippersil-animations/#comments</comments>
		<pubDate>Tue, 20 Jul 2010 15:34:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blowFMCG]]></category>
		<category><![CDATA[web & new media]]></category>
		<category><![CDATA[Animation]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[New Media]]></category>
		<category><![CDATA[Omo]]></category>
		<category><![CDATA[Perisl]]></category>
		<category><![CDATA[Skip]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=2239</guid>
		<description><![CDATA[Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2240" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2240" title="blowCreativeNewMediaSkip" src="http://www.blowcreative.co.uk/wp-content/uploads/2010/07/blowCreativeNewMediaSkip-525x349.jpg" alt="Skip / Persil Animation" width="525" height="349" /><p class="wp-caption-text">Skip / Persil Animation</p></div>
<p>Persil / Skip / Via / Omo is one of the worlds leading laundry detergents. Blow Creative work with the Global brands on new innovative projects for the near and distant future. We cannot tell you much about the gorgeous 3D animation we created to show off their new technologies but take our word for it when we say it was good! Slick hi-res renders of clothing fibres and the laundry process landed the effectiveness of their new innovations with the global teams.</p>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2010/07/skippersil-animations/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Another win for Blow Creative</title>
		<link>http://www.blowcreative.co.uk/2010/02/another-win-for-blow-creative-2/</link>
		<comments>http://www.blowcreative.co.uk/2010/02/another-win-for-blow-creative-2/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 11:03:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Advert]]></category>
		<category><![CDATA[Award]]></category>
		<category><![CDATA[Bristol]]></category>
		<category><![CDATA[BS1]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[Winner]]></category>

		<guid isPermaLink="false">http://www.blowcreative.co.uk/?p=2203</guid>
		<description><![CDATA[After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_2204" class="wp-caption alignnone" style="width: 535px"><img class="size-medium wp-image-2204" title="blowCreativeblogSurfAdvert120210" src="http://www.blowcreative.co.uk/wp-content/uploads/2010/02/blowCreativeblogSurfAdvert120210-525x349.jpg" alt="BCC Grocer Advert Winner " width="525" height="349" /><p class="wp-caption-text">Another win for BCC </p></div>
<p>After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV&#8217;s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction and brand engagement. This year we are pushing these technologies even further changing the way readers engage with advertising.</p>]]></content:encoded>
			<wfw:commentRss>http://www.blowcreative.co.uk/2010/02/another-win-for-blow-creative-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

