Axe/Lynx FSU

Axe Ibiza competition promotion

Blow Creative originated and developed the Axe (Lynx in the UK) Summer Creative for 2009. The idea was then transposed into a targeted sales promotion with the opportunity to win a VIP trip to Ibiza.

Axe / Lynx Online

Blow Creative developed the creative for a global project for Axe – Consumer Construction Corp. This was used to develop insights to support the evolution of brand strategy and brand voice.  Work was conducted by Face Group across the Globe including the UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and an academic expert forum. Output from this project has helped define a new global strategy for Axe.

Axe Core Creative

We have developed a great deal of brand style guides for some of the worlds biggest FMCG brands. We have refined this process of design development and delivery of the final guide to ensure we can meet deadlines and budgets. Whether you need us to create the guide with assets from the advertising  agency or originate the whole guide we are on hand to help. For more on the subject of style guides click here.

AXE, one of the worlds best known brands, (Lynx in the UK) wanted to develop a below-the-line creative that would roll out around Europe (and subsequently Asia) for their new exclusive variant – AXE Summer.

Our brief was to originate the core creative idea and in turn develop a brand style guide that would be used from Austria to Dubai. Blow delivered a high impact visual creative with an engaging strap line making AXE ‘your passport to an endless summer’. This in turn is optionally supported by a competition with a chance to Win a VIP trip to Ibiza and a bespoke AXE passport give away.
From idea origination all the way through to production of key materials Blow were able to 
make this an AXE Summer 
to remember.

AXE/Lynx gravity fed shelf tray