After being shortlisted for two of our front cover designs we were informed that our design for Surf Twilight Sensations was the overall winner. Unfortunately the power of the web cannot show the specialist print techniques used on the cover that hopefully helped secure the win. We are working much more closely with magazine publishers by using technologies like heat revealing inks, spot UV’s with frosting textures, build up texturing and scratch and sniff technology to really push the boundaries on reader interaction and brand engagement. This year we are pushing these technologies even further changing the way readers engage with advertising.
Posts Tagged ‘ Unilever ’
Mindbubble, branding and web creative developed by BCC, is Face Group’s online co-creation community for the historically challenging to target 25-50 female market. The innovative tool was included in a very informative article on the New Media Age website earlier this month. It included Mindbubble as an example of an effective tool that brands can use to collaborate and connect with their consumers, something we at BCC strongly believe is the future for brand development.
The article discusses strong examples of how brands are successfully using all sorts of social networks and communities to close the void between themselves and their target market:
Other FMCG brands are experimenting with tapping into third-party communities. Mindbubble, an online community aimed at women aged 25 to 50, was launched in May 2009 by co-creation agency Face, allowing collaboration with brands on product development and marketing.
Aquafresh, Boots, Comfort and Surf have been involved in piloting the concept. “It provides a platform for exploring ideas more dynamically, building on consumer feedback iteratively with input from various people internally as well,” says Joel Dawson, head of digital marketing at Boots UK. “This approach has proved to be a useful tool for product innovation and has provided us with a number of ideas which are currently being brought to market.
“The Blow Creative team were briefed to originate creative and develop a European Brand Style Guide for an international product launch. They delivered with passion, energy and professionalism. Great result!”
Andrew Cowen, CBM @ Unilever
We have developed a great deal of brand style guides for some of the worlds biggest FMCG brands. We have refined this process of design development and delivery of the final guide to ensure we can meet deadlines and budgets. Whether you need us to create the guide with assets from the advertising agency or originate the whole guide we are on hand to help. For more on the subject of style guides click here.
AXE, one of the worlds best known brands, (Lynx in the UK) wanted to develop a below-the-line creative that would roll out around Europe (and subsequently Asia) for their new exclusive variant – AXE Summer.
Our brief was to originate the core creative idea and in turn develop a brand style guide that would be used from Austria to Dubai. Blow delivered a high impact visual creative with an engaging strap line making AXE ‘your passport to an endless summer’. This in turn is optionally supported by a competition with a chance to Win a VIP trip to Ibiza and a bespoke AXE passport give away.
From idea origination all the way through to production of key materials Blow were able to make this an AXE Summer to remember.