Axe / Lynx Online

Blow Creative developed the creative for a global project for Axe – Consumer Construction Corp. This was used to develop insights to support the evolution of brand strategy and brand voice.  Work was conducted by Face Group across the Globe including the UK, USA & Argentina. Involving a mix of online community work, face-to-face immersion sessions, friendship group interviews, and an academic expert forum. Output from this project has helped define a new global strategy for Axe.