Cheryl's Lip Kit

Cheryl made her high-profile comeback with an exclusive product launch and a collaboration with L’Oreal Paris which Blow had the pleasure of developing the packaging for. The packs needed to be as visually striking and as unique as the shades which had been created and hand picked by Cheryl herself.

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With so much press around Cheryl’s comeback after the birth of her son the 3 Lip Kits were rolled out to much excitement and, naturally, sold-out on the day of launch.

We extended the launch from in-store and across other channels including the social launch campaign and exclusive videos for Glamour and This Morning.

The interviews with Cheryl featured on Glamour magazines social channels and also on ITV.

The campaign included a key visual highlighting the different looks and Lip Kit range as well as instore POS creative for the Lip Kit range.