Freeze me. Squeeze me. Drink me.

Parrot Bay. An innovation in cocktails from global drinks giants Diageo was brought to market with the aid of bright, impactful creative.

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We had been working with the client on another brand and they wanted to replicate the success of the internal sell-in we had previously achieved. Parrot Bay frozen cocktails were a new to world proposition and needed clarity in its internal comms before it could be taken to market.

The key visual, with the feel of a sunny tropical island to compliment the 3 fantastic flavours was designed by the Blow Creative team. This bright and impactul key visual was the starting point for the internal experiential events to bring key stakeholders onboard.

3 flavours that transport you to sunnier climes.