About the project
With a more youthful positioning of the brand comes a new creative direction to encapsulate this. Each of the 10 bottles lives in its own, unique, world and the creative team and motion designers ensured each flavour sang in perfect harmony.
From key styling of graphics on the motion assets to building bottles in Cinema 4D the team rollout was a labour of love over many, many months. Watch out for these in global travel retail worldwide and beyond online.
Client: Pernod Ricard GTR
Areas: Creative direction. Motion design. 3D CGI. Photography. Animation. Social media rollout. Global travel retail